Gianni Infantino and Donald Trump have taken the 2026 World Cup for themselves

That same week, Fifa also announced that the World Cup final will be interrupted by a half-time show for the first time in its history. As well as casting its lot with a historically unpopular US president, Fifa will also indulge in all the worst impulses of American sports.

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“Can the US win?” Trump asked at one point, interrupting Infantino, who ignored the question.

“First time it’s ever been in this part of the world,” proclaimed Trump, apparently referring to the World Cup. Never mind that three men’s World Cups have already been staged in North America – in Mexico in 1970 and 1986, and in 1994 in the United States.

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By the time he was done, Infantino had fully draped the tournament around one of his favorite strongmen. If it wasn’t already obvious, the 23rd edition of the Fifa World Cup will be remembered as The Donald Trump World Cup (trademark pending). Just as other mega-events have been hijacked for political ends, this World Cup will be leveraged for the glorification of a leader to a degree not seen since Benito Mussolini dominated the 1934 World Cup in Italy or the Videla regime’s stage crafting of the 1978 World Cup in Argentina.

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The Fifa president, the proud holder of the Russian Federation’s Order of Friendship medal, has written a type of playbook on cozying up to autocrats – or democratically elected heads of state with autocratic inclinations – and entering into mutually beneficial bargains with them.

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After the Oval Office event, Infantino made another appearance with Trump, at a White House crypto summit. Infantino demonstrated his labor-intensive trophy again. And then he cut to the chase. “Fifa is very, very interested to develop a Fifa coin,” he told the roundtable of crypto people. “If there is anyone here who is interested to team up with Fifa, here we are.”

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